The American Medical Writers Association (AMWA) has announced that Duke Forge Director Robert M. Califf, MD, will receive the 2018 Alvarez Award. The award, named for Mayo Clinic physician and author Walter C. Alvarez, is conferred annually by AMWA and honors excellence in communicating issues related to health and healthcare to the public.
Throughout a career that has encompassed clinical care, academic research, and leadership of the U.S. Food and Drug Administration, effective communication has remained a key focus for Califf. "An idea has little value if it's not communicated," he notes. "I’m truly honored to be recognized for communication, as it's such an essential element in health and healthcare."
Califf also thanked the many people who have guided him and offered him perspective about his communication efforts over the years.
"In this era of 'fake news' and manipulation of information, a focus on communication that is effective, truthful, and not misleading is a critical priority," said Califf.
An idea has little value if it's not communicated.
Prior to his service at FDA and his current role as Vice Chancellor for Health Data Science and Director of Duke Forge at the Duke University School of Medicine, Dr. Califf was the founding director of the Duke Clinical Research Institute, one of the world's largest academic research organizations. A prominent cardiologist and researcher who helped design and lead multiple landmark clinical trials, he is among the most frequently cited authors in medicine, having authored or co-authored more than 1200 research articles, reviews, and commentaries in the peer-reviewed literature.
Dr. Califf will receive the award at the 2018 AMWA Medical Writing and Communication Conference in Washington, DC, where he will also deliver the keynote address as part of the general session on Friday, November 2nd.